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Avoid Business Marketing Mistakes and Identify Profitable Opportunities
Without referring to statistics (assuming that such statistics exist) it's safe to say that most marketing campaigns, advertising promotions, and small business marketing ideas produce disappointing results and a smaller-than-expected ROI. The...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 5
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing": 6. Exclusivity During the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They...
Niche Marketing with the Underachiever System
Underachieving is essentially the concept of doing the least work, or at least very little work in the process of trying to gain an income online. With underachieving, one has to target a small sub-culture on the Internet, usually called a...
The Ultimate Marketing Secret
Hold on a second! I know you’re eager discover this marketing “secret” is, but before we get to that, I’d like you to do a quick exercise. So grab a pen and a piece of paper, this won’t take long. Ready? Write down every method you currently...
The Worst Marketing Strategy You Can Use
PUBLISHERS: You may use this article in your online ezine or on your web site provided you do not change the article. You must also include the resource box at the end of the article. Any links that appear in the body of the article or in the...
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The Benefits of Joint Venture Marketing
Joint Venture Marketing can take many forms -- and if done properly, can significantly enhance your business. Don't let the name fool you, you have already been a consumer of a number of joint venture marketing promotions. Have you ever purchased a pizza during the Final Four, and received a free basketball? That is a result of a joint venture. There are countless other examples, but you get the general idea.
Another form of joint venture marketing that has gained popularity on the internet is the dawn of virtual marketplaces. Many niche sites offer this type of marketplace, and they allow the members to pool resources to generate traffic, and of course, sales. One of the most powerful benefits to this type of venue is the appeal of their ability to pool advertising dollars to obtain a promotional presence that members might not have been able to acquire individually. In addition, these venues are often able to procure significant discounts and special offers for members from common suppliers, which creates a stronger buying presence for the group as a whole. Members gain visibility
in the marketplace and in the search engines, and they enjoy the benefit of increased traffic to their individual businesses.
From a consumer perspective, it is a winning situation as well. Collaborative marketplaces create a "one-stop-shopping" experience, providing consumers with the ability to browse several merchants during one browsing session. The ability to quickly obtain comparative pricing among similar merchants create a strong value among customers, and create a natural environment of competition. This forces participating vendors to strive for a higher quality product, at a competitive price.
About the Author
© 2004 Traci Hayner Vanover, The Promo Diva http://www.PromoBoost.com. Promo Boost offers a wide assortment of design, marketing, and promotional tools to help small businesses and the cottage industry. The Promo Diva is also the owner of Marketplace Gallery, a virtual marketplace offering affordable e-commerce solutions catering to the small business community, and offer a unique venue for craft aficionados. Visit us online at www.MarketplaceGallery.com.
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