Scott Radio (www.scottradio.com) a radio political voice and script writing organization conducted a survey of over five hundred radio listeners in a quest to understand the mindset or comfort zone of the average radio listener. Some of the discoveries were as follows: The advent of IpodsŪ, Internet radio and satellite radio are just starting to take hold. The listener still enjoys local radio programming during a typical day, but the amount of time spent listening to local or traditional radio stations decreased by twenty percent during the past two years. Second, the tolerance level for commercials is eroding. Fifty percent of those surveyed stated that

We are living in exciting and changing times. The political radio commercial is in danger of extinction unless clear and major changes are made. The landscape demands thoughtful, heartfelt and creative advertisements that mirror the non-political radio commercials. With the amount of money required to reach total name recognition in a political campaign, radio will be used less for issue dissemination and more for image building.
About the Author

Scott Perreault is a radio and narration voice veteran with over twenty years of broadcasting and voice work experience. From the writing, production and development of radio campaigns to the recording of a two-hour audio book, Scott has experienced many facets of the voice business. Scott resides in both California and Minnesota.